WHAT WE DO
Mad River Adventures based in West Virginia provides river adventures for all those that want to Push It to the Limit.
BRANDING
The brand identity for Mad River Adventures needed to
capture the fun and excitement of traveling down the river at very high speeds.
For the logo a symbolic river runs though the middle of the name, Mad River.
For publications, the website and promotional pieces, images that express excitement, a sense of danger were used.
A range of natural browns and orange were chosen because their natural color involves the rivers and the outdoors.
